FROM: BRIGHTON | FOR FANS OF: RADIOHEAD, THE BLINDERS | WORDS: GEORGIA RAWSON

The word ‘indie’ is one that is often chucked around without realising it’s true meaning. If you were to look it up in a dictionary, well rather look through decades of pop culture, it stands for independent, and not just being unsigned. Brighton 3 piece, My-Hi are the true definition of indie in the 21st century. Their music boasts of the same hooks that made Blur a name, and carry the same heaviness that allowed the likes of Frank Carter & The Rattlesnakes to forge a new wave of what it was to be indie over the last decade, and above all they’re fiercely independent in one particular way, their sound.

“We take on what comes naturally to us as surely that’s how all the best music is written?” Dan muses. “We find the idea of being stuck to one genre as restricting and not a true replication of human expression, like you’re not stuck in one fixed mood over a lifetime, are you? So why would you stick to expressing yourself in one genre of music?”

“you’re not stuck in one fixed mood over a lifetime are you? so why would you stick to express yourself in one genre of music?”

It’s this open minded approach to making music that has enabled the band to remain fresh with every single release, and of which has cemented their place as not just one of the most exciting new bands to come from the British coastal city, but also one of the most relevant ones. Most recent single, Digital Depression offers up the same haunting melodies that are echoed in Radiohead’s Ok Computer, but it’s lyrical content is far from that of the 90s, but rather an avant-garde future that belongs to that of George Orwell’s 1984. “Life’s just getting faster and faster and the world is full of impatience and expectations of immediacy.” Comments Dan. “Which has been created by this ‘digital age’. Everyone’s glued to their screens for the latest gossip and it’s depressing!”

Whilst creating a soundtrack to an almost brutalist reality, My-Hi are a band that also find a balance in finding both the optimistic and pessimistic in current society. Through creative freedom the band fit into their own form of rebellion against the conformity of an industry that is also quickly changing, and in many cases demanding for artists that want to remain relevant.

“We think (the pressure) depends on how determined and committed the band or artist is in relation to becoming successful. For those that do want success, then yeah, it’s a massive pressure to keep up with the modern-day demand for new material as it’s pretty relentless.”

“WE THINK THE PRESSURE DEPENDS ON HOW DETERMINED AND COMMITTED THE BAND OR ARTIST IS IN RELATION TO BECOMING SUCCESSFUL…”

My-Hi’s determination, yet relaxed approach is not just an inspiringly unique one, but also one that allows the band to have a level of humanity alongside a consistent back catalogue of individual hits crafted by various genre influences and hard work.

When asked what they want their legacy to be in a time that’d never been so uncertain the band are quick to joke. “Oh be the biggest rock band of all time in the history of rock music ever!” Laughs Dan. “But the aim for us is to be an established rock group who are known globally for their music. We’d like MY-HI to be known as a music collective who do what they like as music’s an expression not a one-way street. We already treat MY-HI as our occupation and it takes a lot of time and self-investment, so to make it our full time financially stable work would be the ultimate goal!”

A testament to what is it to not just be a musician, but a creative in the current climate, My-Hi are a band that deserve to be played at on full volume not just on your own stereo, but that of every millennial’s platform, creating idiosyncratic anthems that no doubt will soon change the course one more for British indie.

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