British rock quintet Maggie Cassidy want to be the type of band who tell their stories from their perspective in the most real, bare-bones way possible while making sure to let their fans know they aren’t alone in anything they might be going through.
Talking about what message they’d like their fans to take away from their music, they explain, “ The big thing to say would be that you’re not alone. However you’re feeling or whatever is going on you’re not alone, other people feel the same and there’s always a safe space to get help. At our shows, and through this band, we want people to escape into the world of Maggie Cassidy. If it’s a hard day at work or a rough day at school then you can escape into our world and we provide that positive little universe for however long you need.”
Life is Beautiful is all about finding the silver linings. Life is a cacophony of emotions and experiences, some of them positive and some negative. The message is to accept the whole experience, even the negative parts, and to see the beauty in it all
It’s this world of little joys and memories that they five-piece have built with their five-track debut EP Life Is Beautiful,recorded with Neck Deep’s Seb Barlow. Speaking of the EP, they say, “ Life is Beautiful is all about finding the silver linings. Life is a cacophony of emotions and experiences, some of them positive and some negative. The message is to accept the whole experience, even the negative parts, and to see the beauty in it all.”
Their single “S.A.D” perfectly encompasses the above message. The track which draws from vocalist Jamie Coupe’s experience with S.A.D (Seasonal Affective Disorder), is a raw and relatable offering which he has previously spoken about saying, “ This is just me laying it all out, everything about how it affects me, in the hope that someone might recognise it in themselves, which is always the first step in dealing with an issue like this.”
Elaborating on the music video for the track, filmed during lockdown they say, “ Bizarre, in a word. Music video sets are really vibrant places where there’s a massive buzz, you’ve always got your director and everyone else on set hyping you up to get those wild performances for the camera. In quarantine you’re just on your own and you have to generate all that energy yourself. It’s a challenge to drive that in yourself – we’re built with an audience in mind! The benefit was how relevant it was at the time, a lot of people seemed to relate to the cabin fever quality of the video from living in lockdown and that connection is really important.”
Writing this EP was both exciting and frightening, we pushed our sound to the outer limits and rally stretched ourselves. We’re delighted with the outcome but anytime you take things in a new direction it’s an anxiety inducing experience
Since their formation in 2018, the band have always written lyrics which reflect their genuine life experience while connecting with and empowering listeners through the same and they’ve done it again with Life Is Beautiful. But with this record they’ve also embraced and evolved their unique sonic quality. Delving into their evolution, they say, “ I feel we’ve embraced our sound, our rock roots and emo heritage. You often hear people say rock music is dead and I think for a while that bled into our sound and we focused on achieving a more commercial veneer – with this record we’ve kept the singalongs but amped up the rock and we love it.”
Speaking further on the writing process , they say, “ Writing this EP was both exciting and frightening, we pushed our sound to the outer limits and rally stretched ourselves. We’re delighted with the outcome but anytime you take things in a new direction it’s an anxiety inducing experience. The actual recording was phenomenal – we had the opportunity to work with Neck Deep’s Seb Barlow who added so much to our sound in terms of more modern production flair and song writing nuances. The whole experience was really smooth as well as gratifying, we’re so proud of how our songs turned out.” They add, “ Going forward I think we want to be that big, anthem rock band but with the modern edge that brings the genre into the present day. We want to be one of the modern British rock bands that doesn’t use keep the genre alive but thriving too.”
The fivesome – Jamie Coupe ,Jan-Erik Barnegren , Tom Macdonald-Grute ,Spears Onslow , Pete Callaghan – definitely have the potential to keep the genre thriving, with their music rooted in collaboration,”The best part is that collaborative element, being together and bouncing ideas of one another. The buzz in the room when the good ideas are flowing is one of the best vibes you can get. If there’s a killer idea and everyone is stoked on it it’s like Christmas!”
You get put in a genre box – this type of band that creates this type of music. It’s frustrating to ever feel ‘we can’t do that’ because you’re submitting to the expectations of what you’re and is
The process and the journey isn’t without frustration, “ Expectation , sometimes by others and sometimes by yourself, can be frustrating. You get put in a genre box – this type of band that creates this type of music. It’s frustrating to ever feel ‘we can’t do that’ because you’re submitting to the expectations of what you’re and is. We try our best to ignore it but it can be very frustrating!”
However, no amount of frustration can overshadow the most memorable moment of their career. They recall, “Playing a one-off show to just one fan. Her name is Holly and from day one she’s supported this band, supported us, and that means the world. To thank her we played a show just for her; it was very special and there were a lot of tears. It’s on our YouTube channel if you want to watch it in full but that was a very special day for us.”
The band had planned to head out on tour which won’t happening given the current situation of the world. But there are exciting things ahead the band reveal, “ When it’s safe to do so we’ll be doing some very special ‘Life is Beautiful’ live events so keep your eyes peeled for that because those are going to be MAD. In the meantime, new music, lots of new music. Just between you and I, set your clocks early for Halloween.”
With fond memories and lots to look forward, the band recounts what made them feel like everything is going to be okay recently,saying “ Seeing my family for the first time all together after the lockdown was eased. Even in the garden, socially distanced, it felt like such a relief. In times like these what does happen is pull life into a very sharp focus. Things like family, which really matter, then start to feel as important as they always should do ; for a lot of people living through this their outlook will have changed on life in a positive way.”
Maggie Cassidy remind us that life is beautiful ; the simplest things can you smile and there is beauty to be found in the worst of situations.
Life Is Beautiful is out now.