WORDS : ROB KENT

The state sponsored execution of Tamir Rice. A 12-year-old black child who was gunned down by white cops,” is the cruel reality of just one of the many incidents of injustice that has taken place in America. This event is spoken about with a bold and distinct initiative by Bad Rabbits in their latest music video for “WWYD (What Would You Do?)”. Although the video was released on the 18th June of this year, the song itself was released in 2016; the message that the song portrays and the lyrical content was a release of any negative emotions to racial injustice in America. So, with the recent and tragic death of George Floyd, Bad Rabbits pushed the message within their track song WYYD with all the momentum they could. The song was written in response as a reaction to civil strife. 

atching people who look like us just being killed by people who were supposed to be protecting us with no consequences is a feeling that is underscrible to anyone who has the luxury of never having to worry about whether they could be killed for just existing”; showing that racism, white privilege and prejudice is real in the world we live in

“I don’t think incentive is the right word to describe our inspiration. That shit was actual raw emotion: sadness, frustration, helplessness and anger. The climate in America at that time was civil unrest. Watching people who look like us just being killed by people who were supposed to be protecting us with no consequences is a feeling that is underscrible to anyone who has the luxury of never having to worry about whether they could be killed for just existing”; showing that racism, white privilege and prejudice is real in the world we live in. While also highlighting that awful, tragic events still occur even after countless demonstrations for change in the past. We must unite and strive for diversity and equality in every way in today’s climate. Bad Rabbits have done their part and you must do yours.

The band were contacted by a close friend after the recent unfolding of the tragic world events to add a visual aspect to their 2016 song. “Our friend Torey Champagne approached us about the idea of making WWYD into a music video, and Tom Furcillo shot the video at a cool studio in Mass, called High Output Studios. Torey wrote the treatment and just told me to be myself when filming. I had a tough time, I am used to being funny or happy in music videos, but I was far from happy and it showed. I kept thinking about George Flyod and his murder that went viral. I kept hearing him call out for his mother in my head. I couldn’t help but cry, I was just distraught”. Showing how silence truly is violence as a response to the harrowing death of George Floyd, and many others who died just because of the color of their skin. The band used their voice and their music in an extremely powerful way in a time where it was so essential to do so.

CREDIT: Tom Furcillo

“WWYD” is a step to the end goal of the murderous policemen reaching their divine reckoning

“When we were writing American Nightmare it was during our generations “wake up call” for Black Lives Matter to the rest of the world and white society at large. The police brutality and systemic injustices endured by black people is unfortunately the backdrop to our lives but the only difference now is social media made it almost impossible for people to be dismissive and draw up narratives of “well what did she/he do”. When in reality the only crime punishable by death was being black. All of the anger, sadness and frustration is prevalent all throughout the album” expressed the band. Showing when they were writing their third record, it was during a chapter of modern history that was just repeating the past. Racism has not changed, it is now just being filmed. 

“Everyone who feels that American authority needs to be put in check. They need to answer for their crimes to humanity. This song is directed at those who feel how I feel, directed at those “all lives matter” morons and it’s also directed to the murderers that think they can get away with these senseless killings. I feel they will all reach a divine reckoning” comment the band. Showing that WWYD is for everyone who feels the same as they do. It is a message to the murders and the incopentent and narrow minded individuals who let these people walk free. “WWYD” is a step to the end goal of the murderous policemen reaching their divine reckoning.

 “We aren’t one dimensional. I think our body of work and history has shown that.  I wish I could choose when and how people consume our music. If American Nightmare and this song relates to how you feel now and our other shit makes you feel a different way good or bad later that’s great but we can’t control that. Bad Rabbits music has always been and always will be black music, spawned from black culture. Black music has always been universal, though some may beg to differ. You can’t control how people feel about your music but you can control making something honest that you believe in”. This final statement shows Bad Rabbits are the spark and unbreakable backbone of an artistic universe that is striving for constant change.

Watch the powerful video for “WWYD” here

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