FROM : GLASGOW | FOR FANS OF : Carousel Kings, Four Year Strong
Words by: Gugulethu Khumalo.
We spoke to the Glasgow native, pop-punk band Glorious Failure about the joys, challenges and opportunities in music as indie creators.
They say your name is usually the marker of your personality, they also say people match their names, this band does anything but live up to their name. Hailing from the illustrious city of Glasgow recognized for producing some industry giants such as Chvrches and Franz Ferdinand, Glorious Failure are a product of the growing indie music market who have managed to break into the mainstream.
THE process of breaking into the mainstream, to us as listeners it seems instantaneous, but it’s nothing like that
There’s still a thick veil of mystery surrounding the intricacies and particulars of the music industry, and the process of breaking into the mainstream, to us as listeners it seems instantaneous, but it’s nothing like that the band explains “A magic button that would make us famous would be extremely sick. Failing that, the usual. Play more shows that make sense, create more engaging quality content”
“We have a pretty decent loyal fan base that comes to our shows at the moment…most of them are still personal friends rather than social media fans but they keep coming back more than I’d expect which is rad.” The band explains that their biggest fans are some of their closest friends, and rely on the support of immediate communities.
it fits what we want to do without typecasting us as a pop-punk/easy core band too much which is something I’m a bit wary of
Their sound is a blend of the traditional global sound of pop-punk, that also reaches over borders the genre to create something that’s uniquely Glorious Failure. The band didn’t start out with this blend of sounds. Describing it as an ongoing process, they say “I mean the initial goal was to basically just take angry metal stuff like ‘Strapping Young Lad’ but give it a pop-punk makeover”. But they aren’t constricted to the pop-punk standard of big riffs and juicy melodies – frequently experimenting with sounds.
In addition to some amazing hits, they have ventured into the world of producing music videos, with an interesting take to them letting their creative instincts lead them. Their record Conspire To Catch Fire’s sound shows that the band is not afraid to stray from their conventional sound, the band explained that “I didn’t worry about genre too much and just decided to write what flowed well.” And it consequently became one of the most well-known songs from the band. “ it fits what we want to do without typecasting us as a pop-punk/easy core band too much which is something I’m a bit wary of.”
“We haven’t been able to do anything worthwhile so just biding our time until we can” this is a reality for many of us around the world. The recent pandemic Covid-19 has taken a toll on the world and a number of industries, including the music industries – smaller musicians and groups have been hit particularly hard with live shows and events on hold for the considerable future. “ Envisioning a post COVID-19 world right now is beyond my comprehension.” The band answered when it came to the question of envisioning some projects, and aspirations in a post-COVID-19
Nevertheless, Glorious Failure is just at the beginning of their journey in the musical world ready to take on any challenge whatever it may be. They are quite active on various social media platforms so connect with Glorious Failure via Facebook and stream their latest work Sad Reacts Only on Spotify .