grandson has shared his powerful new single ‘Identity’ alongside an official music video directed by Karl Jungquist. Both the track and video journey through facing inner demons and a person’s impact on society ; two much-needed reflections considering the current climate of the world.
Speaking of the track, grandson explains : “‘Identity’ is the first step down a dark rabbit hole from the mind of grandson, where a boy born into a world of conformity and obedience must confront and destroy his own demons in order to destroy the system he lives in from within. “This is the first chapter in the story of how I became grandson. The personification of the demons I’ve struggled with in my own head as I found my voice, and the very real fear every idealist has that all their effort will be for nothing.”
The official music video brings the audience face-to-face with the voices both inside themselves and in society, recalling iconic dual personalities in music like slim shady and blurryface, while providing commentary on blood spilled on the way to change that is all too relevant in these times.
‘Identity’ is now available on all streaming platforms. grandson is currently in the studio finishing up work on his debut album which is expected to arrive later this year.
Watch the video below :