FROM: LONDON | FOR FANS OF: DEATH FROM ABOVE 1979, FRANK CARTER AND THE RATTLESNAKES
To go against the online grain in today’s age in music is nothing short of brave. In a world dominated by those with high Spotify numbers, streaming numbers, and a high social media presence to choose to operate outside of this would seem unimaginable. But that doesn’t scare GoToBeat’s artist of the month, NOCONTENT. We talk to the band about the digital world, and how the band are aiming to reform the music industry to it’s once honest and humble roots with a new and radical approach.
“We chose a path made of loudness, energy and true passion.”
You’ve both been described as “two unorthodox heretics spitting on the dogmas” of rock. What makes you different to other rock bands that are forming in recent years?
“We started this band without aiming to any genre specifically, It all developed in a very natural way. All the influences from our past music experiences came out spontaneously, like we’ve been printing out all the music we had inside. We’re a duo by default and it works because we found a way to convey our message. We chose a path made of loudness, energy and true passion.
Your band is based on rebellion and standing for what you believe in. Do you think these are important in the political climate of today, especially in the UK?
“Yes, they’re both vital. Especially today, when realising what’s real and what’s not is getting harder and harder. You have to cultivate a certain critical perspective to be able to see through all the propaganda, the lies, the misconceptions. Being Rebellious or passionate about what you believe in is a good starting point but can never be the end. Sometimes a revolution is needed, and that’s on a totally different level.”
What made you decide to brand your band in a similar way to a political party on social media?
“50% of the band doesn’t like it. The other 50% loves it. Isn’t it funny? Looks like a country torn apart by different views. In matter of fact all started because we wanted to embrace some contrasting aspects of the reality we live in. Sum this up with some MAD plans for the future and there you have it.
Political parties are perfect tools for this kind of projects, they look like boxes just filled with interests, aspirations and ideas but in reality they carry on the legacy of some very interesting people, individuals who were able to have such an impact they really changed the world. Let’s say we got inspired by that.”
Have there been any disagreements over political views and opinions between you and audience members? How would you resolve such a conflict over differing views?
“This will be something new for us. We didn’t have any issue like this before.
We can surely tell that political views don’t have such a relevant part in the band’s life yet – sometimes they get involved when discussing concepts during the creative process. However, we also believe that conflict, when it occurs, doesn’t necessarily need to be stopped or silenced. We’re humans, sometimes we have to be able to sustain hard times. Dialectic (and non-dialectic) confrontation is a vital training for this.”
We’re humans, sometimes we have to be able to sustain hard times. Dialectic (and non-dialectic) confrontation is a vital training for this.”
What has been your most interesting story from your time in London so far? Was it a positive or negative experience?
“We nearly had to fight our way to get the stage on our very first gig.
We were so close to start a massive brawl with this other band, cause they wanted to get our slot. The venue was the (in)famous Alleycat in Denmark Street, now succumbed to the recent re-development plans for the area. That night was an absolute disaster, with overbooked angry bands, an invisible promoter, nearly un-existent backline. But it was good. It’s was really a baptism by fire.The audience in the end took our part and the gig went better than expected!”
You’ve been busy touring and yet you haven’t released any music online. Do you have any reasons behind this choice?
“You know, having your music out there will be surely great. But we want to create a proper audience for the live shows before releasing anything. We also needed time to properly build our sound and the concept behind it. Let’s say that 2020 may be the right year for releasing something…”
Finally, would you say throughout this year, you’ve achieved the mission of “piercing as many ears around the world as possible”?
“For our very limited power, yes, we did our best to blast as many eardrums as possible.”